Moose Toys

We partnered with Moose toys to make the moment of creation feel truly magical.

Creative

Production

Client

Moose Toys

Output

Creative concepting, hero TVC and multi-length cutdowns, casting, set build and production design, global market resizes for digital, broadcast and cinema.

The story

Magic Mixies Pixlings needed to stand out in a crowded collectible doll category by clearly owning its unique 'potion reveal' experience.

Challenge

How do we communicate a magical transformation moment in just a couple of seconds, and make Pixlings stand out in a crowded collectible doll category?

This next wave needed to sharpen understanding of the potion-based reveal, making the experience instantly clear, desirable and emotionally engaging for kids, while still capturing a sense of wonder and delight in a very short timeframe.

Approach

To heighten the sense of magic, we fully leaned fully into the story-reveal by focusing on building anticipation and excitement around our moment of transformation, using shimmer, colour, and performance.

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We created a cinematic hero film that brings the “Shimmerverse” to life through a series of magical potion reveals, introducing each Pixling character through moments of transformation and wonder.

Results

The campaign successfully relaunched Magic Mixies Pixlings reinforcing Pixlings as a distinctive, magical collectible experience where kids don’t just buy a doll, they create one.