Sharp, strategic thinking that unlocks truly engaging human insights.
We’ll listen to your brief, take a beat and then find something truly original, insightful and ownable to say about your brand.
Every project starts with understanding the bigger picture. We look at the audience, the market, the brand and the brief, then turn that thinking into a clear direction for creative, content and production to follow.
Brand
Brand and positioning strategy, tone of voice, brand campaign strategy, category and competitive positioning audit, rebrand/brand refresh strategy.
Marketing & Campaigns
Message development, channel strategy, content strategy, integrated campaign planning (through-the-line), go-to-market strategy.
Customer Targeting
Persona development, journey mapping, customer value proposition development, loyalty and retention strategy.
"The creativity and strategic approach provided by ETB was essential to the success of our campaign.
Victoria and the team worked tirelessly to include the views of all stakeholders while developing an impactful and emotive creative execution that left our audience and community speechless.
I cannot recommend the team at ETB highly enough."
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Strategy works best when it doesn’t sit on a shelf.
We turn insight into a clear direction that guides the creative, content and channels that follow. Because the same team stays involved through delivery, the thinking carries all the way through to the work.