Mathers
Mathers came to us with a back-to-school campaign that wanted to do things a little differently. Our role was to bring the campaign to life through a bright, energetic studio shoot that delivered video, stills and campaign assets across TV, online, social, digital, in-store and retail channels.
The aim was to create a campaign that felt youthful, confident and energetic, while still clearly heroing the shoes and promotional message.
We also needed to make sure the production delivered enough flexibility for every channel, including TVC, social, online, digital, in-store, POS and print.
Back-to-school is a crowded retail moment, so the work needed to feel fresh, fun and full of personality, while still doing its job as a hard-working retail campaign.
It also needed to make smart use of time and budget, with multiple child talent, product shots, wardrobe, production design, photography and video all working together across a tightly planned shoot.
We worked closely with the client and creative team to plan a shoot that could capture movement, personality, product detail and campaign stills without overcomplicating the day.
A big part of our role was managing the production detail around casting, child talent, wardrobe, art department, scheduling, usage, talent payments and rollovers, so the client had a smooth process from pre-production through to delivery.
We created a clean, bold studio environment that gave the campaign a strong visual world, while allowing the kids’ personalities and movement to lead the work.
By carefully planning the shoot around both motion and stills, we were able to capture a broad suite of assets from the one production, including the hero TVC, cutdowns, social formats, product-on-foot imagery and campaign photography.
The final campaign gave Mathers a fresh, high-energy take on back-to-school.
With assets built to work across a wide range of retail and digital touchpoints, it is a great example of the way ETB can take a strong creative idea and produce it in a way that is practical, polished and budget-smart.
Awards and recognition
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